The Untold Truth That Leaders And
People
In Power Need To Know.
In This Issue: In this
election season we are struck by many issues and
revelations. The following blogs are about the “how”
rather than just the “what”. They address some
interesting gambits for the discerning executive.
"I believe that this nation should commit itself
to achieving the goal, before this decade is
out, of landing a man on the moon and returning
him safely to the Earth."
— Pres. Kennedy, May 25, 1961
President Kennedy communicated an exciting idea
to “put a man on the moon in the decade”. In
their book 2007 Made to Stick, Chip Heath and
Dan Heath dissected the structure of
communication behind a famous speech. This is
what they found.
1.Simple - A single, clear mission. 2.Unexpected - A man on the moon? It seemed like
science fiction at the time. 3.Concrete - Success was defined so clearly—no
one could quibble about man, moon, or decade. 4.Credible - This was the President of the U.S.
talking. 5. Emotional - It appealed to the aspirations and
pioneering instincts of an entire nation. 6.Story - An astronaut overcomes great obstacles
to achieve an amazing goal.
It may not be possible to do all of these every
time you communicate. What do great
communicators do that help them along this path?
How can each of us use these components? Let’s
take a look.
My husband, John Hofmeister,
Founder and Chief Executive of
Citizens for Affordable Energy,
communicates in
much the same way. His speech on Energy Security
in 2007 was the speech of the month in Vital
Speeches. Here is what it has.
Have a look at
the
speech to see how he did it.
1. Simple - The good news and bad news about
available energy in the US 2. Unexpected - It was a story about energy
abundance around us. 3. Concrete - Described energy in real-life terms
like pulverized coal turned into a talcum powder
consistency for clean coal. 4. Credible - This was the President of Shell Oil
talking. 5. Emotional -The speech referred to the
devastating hurricanes Katrina and Rita and how
they had strained our nation’s energy supply. 6. Story -An oil company executive asked for help
after the hurricanes cut off supply of gas from
the Gulf of Mexico; divine intervention made it
work at the last minute.
Vital Voices Global Partnership
believes in the transformative
value of women's participation
in society. We invest in
emerging women leaders -
pioneers of economic
development, political
participation, and human rights
in their countries - and we help
them build the capabilities,
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they need to unlock their
potential as catalysts of global
progress.
To
fulfill our mission, we build
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recognize women leading change
and enhance their credibility,
and foster global connections
among women.
Our Global Leadership Network of
women has become the vital
voices of our time.
TAHIRIH WINS 2007 WASHINGTON POST
AWARD FOR EXCELLENCE IN
NONPROFIT MANAGEMENT
The mission of the
Tahirih Justice
Center is to enable women and girls who face gender based
violence to access justice. The Center engages in direct
litigation, public policy advocacy, and education and outreach
to ensure systematic change that protects women and girls from
violence
Okay, “everybody lies” is a strong statement. Maybe they
don’t lie, they massage the facts or they exaggerate or
leave out relevant information. What we do know is that
politicians do all of this to get elected no matter what.
They can argue that they have to do this or no one will pay
attention to them. Diverse voters want information and ideas
that are new, exciting and unexpected. That’s when they pay
attention.
With impartial research, we know for sure that eyewitnesses
lie even in controlled situations. When there is no payoff
for lying. Police lie, lawyers lie and even victims lie.
Parents know that kids, especially teenagers, lie. They
forget to tell their folks about that time they drank
although underage. They put miles on the family car and
don’t mention them. They represent the school dance as a
calm and controlled event even though they have no idea of
how it will work out.
So what’s happening when “everybody lies”? Are they just
trying to look good, to win or to convince others? Maybe.
And maybe they see situations totally differently from
others. We each see the world through our cultural lenses
influenced by our family and religious beliefs as well as
our experiences. This is our “weltanschauung,” our world
view, which makes it impossible to see or hear things that
don’t fit.
There’s a story about a tribe in South America that thought
the conquistadores were gods sent from heaven because they
couldn’t “see” their ships arriving from across the sea
because they didn’t have any ships. There are many
variations on these true stories. It’s true that you will
see it when you believe it.
If you can’t see or hear something then you put your own
spin on it the way kids often do when they hear thunder or
see lightning. You unconsciously make up a story about
what’s happening to make sense of “reality.”
Have you ever noticed that your boss “lies” by exaggerating
small faults in your performance or leaving out the good
things you do? A boss has an ideal model in his or her brain
about what you oughta be able to do. How do you make sure
that the “truth” you believe? Put it in writing when
something goes well. Most everyone remembers what’s in
writing but forgets events and what they hear. Just be
careful that what you put in writing can stand the publicity
test. Is this something that you want anyone to read?
Written material has a life of its own. You never know where
it will wind up.